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عنوان : كتاب The Art of SEO

1394/10/10 - 12:06:12
کارشناسان اذعان دارند در موتورهاي جستجو بهینه سازی و به اشتراک گذاري يك دستورالعمل و تکنیکي نوآورانه است که به شما جهت برنامه ریزی و اجرای یک استراتژی جامع SEO کمک خواهد كرد.در اين كتاب مجموعه ای كامل از تاکتیک های موثر از مقدماتی تا پیشرفته در ابزار جستجوگرها و روش های بهینه سازی موتور جستجوی جدید که چشم انداز جستجوگرها را تغییر داده ارائه شده است.


The Art of SEO

Mastering Search Engine Optimization
THIRD EDITION

دانلود كتاب The Art of SEO


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Book Description:

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape

Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.


Book Details :

Publisher:    O'Reilly Media
By:           Eric Enge, Stephan Spencer, Jessie Stricchiola
ISBN:         978-1-484210-44-4
Year:         2015
Pages:        994
Language:     English
File size:    59.5 MB
File format:  PDF

Who Should Read This Book :

A little-known fact in digital marketing is that many of the most successful growth
hackers name SEO as their initial core expertise upon which they developed their
growth strategies. Andy Johns (@ibringtraffic), a well-respected growth strategist,
started in the SEO field. He was previously the SEO lead for Facebook, Twitter, and
Quora, among other roles, and is now the Director of Growth and Revenue at Wealthfront.
com. People who are involved in digital marketing at any level—especially those
tasked with developing online growth strategies—should consider this book invaluable.
Web developers, development managers, product marketers, brand marketers, and
key business personnel should all be exposed to the information in this book if online
traction and growth are part of your business objectives. If you are currently focused
on SEO as a growth channel for your company or your clients, or you are looking to
dive deeply into this broad yet specialized area of digital marketing expertise, you
would be well served to read this book from cover to cover. After reading the entire
text, you will have been exposed to all aspects of the art of SEO, and will have laid the
necessary groundwork for beginning to develop your SEO skills to become a more
effective digital marketer and a more educated search marketing professional.
An experienced SEO veteran will find this volume invaluable as an extensive reference
to support ongoing SEO engagements: both internally, within an in-house SEO
group or SEO consultancy, and externally, with SEO clients. Finally, the book will
serve as a refresher course for working SEO practitioners, from the novice to the pass:
[professional].
Finally, this book is perfectly suited for the academic environment as a powerful
resource for digital marketing, IT, and engineering disciplines. Georgetown University,
UCLA, USC, UCSD, UC Davis, University of Wisconsin, the University of Mumbai, the
City University of Hong Kong, and many other academic institutions have used The Art
of SEO as either required or recommended reading in course syllabi.


: CONTENTS

1. Search: Reflecting Consciousness and Connecting Commerce

2. Search Engine Basics

3. SEO Planning: Customizing Your Strategy

4. SEO Implementation: First Stages

5. Keyword Research

6. Developing an SEO-Friendly Website

7. Content Marketing

8. How Social Media and User Data Play a Role in Search Results and Rankings

9. Panda, Penguin, and Penalties

10. Mobile, Local, and Vertical SEO

11. Tracking Results and Measuring Success

12. Domain Changes, Redesigns, and Troubleshooting

13. SEO Education and Research

14. SEO Support: In-House, External, or Both?

15. An Evolving Art Form: The Future of SEO

Glossary

Index

 

1394/10/10 - 12:06:12
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